Mezzalama packaging production artwork with Pantone references and technical notes

Decision

Working alongside the Bouncy Particle team, we transformed the new identity into a flexible packaging system. The “M” from the logo became the structural element of every label, while a dedicated color palette distinguished each product line.

Mezzalama Shape Builder packaging die-line and production artwork Printed label proofs and Pantone swatch books for the Mezzalama product lines

Outcome

The result is a modular packaging system that strengthens brand recognition, simplifies product navigation and provides a scalable visual language for future product launches.

Full Mezzalama product range grouped by line, each with its own color code Mezzalama Care shampoo line with the M mark as label structure Mezzalama Cool Vibe hair tonic bottle set in ice Mezzalama beard care line — oil, wash and potion bottles Stacked Mezzalama wax and pomade tins with the embossed M lid Row of Mezzalama aftershave lotions in a color gradient by scent Mezzalama Sea Boost salt spray on a bathroom sink