Every choice,
has a reason.
I'm Valerio Romani, a brand and web designer. I build coherent identities for companies that want to be remembered for the right reasons.
Design is
not decoration.
I don't design to create something different.
I design to create something coherent.
Every project begins with understanding, not aesthetics.
Every decision has a purpose.
Every element belongs to a system.
Because identity is not defined by how it looks.
It is defined by how consistently it works.
Solutions before deliverables.
Five ways I help brands become clearer, more consistent and easier to recognise.
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01. Brand Identity Building visual systems that give brands a clear, recognisable and consistent identity.
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02. Website Designing digital experiences where clarity, usability and identity work as one.
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03. Ai Products Turning artificial intelligence into practical tools that simplify workflows and enhance creativity.
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04. Publishing Creating editorial systems that organise information with clarity, rhythm and hierarchy.
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05. Social Media Developing visual content that strengthens identity, consistency and long-term recognition.
Selected Work
A closer look at four projects, from first challenge to shipped identity.
Learning never stops.
Where the work has happened so far.
| Company | Where | Assignment | From | To | Description |
|---|---|---|---|---|
| Liceo San Giuseppe | Grottaferrata | Design Teacher | Sep 2024 | Jul 2026 | Taught graphic design, design theory and visual culture through project-based learning. |
| Freelancer | Remote | Design Services | Mar 2024 | Current | Led branding and web design projects from strategy to delivery, working directly with clients. |
| Marketing Genius | Remote | Funnel Specialist | Sep 2025 | Mar 2026 | Designed conversion-focused websites and landing pages aligned with business goals. |
| Mario's Bistrot | Rotterdam | Floor Manager | Jun 2024 | Sep 2024 | Led the restaurant floor, coordinating staff and ensuring a seamless customer experience. |
| Ispromay | Rome | Graphic/Web Designer Jr. | Jul 2022 | Mar 2024 | Worked across branding, editorial design and WordPress development for clients across different industries. |
Every project
starts with a reason.
Tell me what you're building and why it matters. We'll start with a free call to see if it's a fit — no pressure, no fluff.
15+ brands have already found their direction this way.
