Logo positivo Colore Valerio Romani

Welfare Specialist

BRANDING - WEB DESIGN

Project

ANCoS APS (National Association of Social and Sports Communities) has called for the development of identity for the project “Welfare Specialist”, which consists in providing territorial assistance through the “Welfare Points” in cafés and the online platform “Welfare Hub”.

Category
Branding, Web Design

Client
ANCoS APS

Date
Giugno 2023

Website
www.wfhub.it

I participated in the realization of this project together with the graphic team of Ispromay.

The logo features a typographical modification based on Futura, creating a distinctive mark with the letter “W” formed by two diagonal arms, symbolizing metaphorically assistance to the person. The pin in the upper left represents the presence on the territory.

 

For the category name, we chose Gill Sans, whose color varies along with the pin depending on the industry. The primary color, “Blue Welfare”, conveys security and loyalty. ” Yellow Specialist” was chosen for its dynamism and complementarity with the blue. The green for the Hub section represents innovation, technology and sustainability, while the “Light Blue” symbolizes reliability in service.

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